Rompetrol
A performance-driven fuel brand offering high-quality fuels with multi-national coverage
Category
Energy
Platforms
Year
2025
Rompetrol
A performance-driven fuel brand offering high-quality fuels with multi-national coverage
Category
Energy
Platforms
Year
2025
The Challenge
Rompetrol is a strong brand that needed a clearer digital story to rebuild engagement and loyalty
Rompetrol is a strong brand that needed a clearer digital story to rebuild engagement and loyalty
Rompetrol is a well-established fuel brand, yet in recent years its image, customer loyalty, and social media engagement had steadily declined. The brand lacked a clear and consistent digital narrative capable of restoring relevance, clearly communicating fuel quality and performance, and delivering measurable business impact. As a result, digital communication was failing to generate meaningful engagement or repeat customer behavior.
Rompetrol is a well-established fuel brand, yet in recent years its image, customer loyalty, and social media engagement had steadily declined. The brand lacked a clear and consistent digital narrative capable of restoring relevance, clearly communicating fuel quality and performance, and delivering measurable business impact. As a result, digital communication was failing to generate meaningful engagement or repeat customer behavior.
Our Strategy
We used an integrated ambassador-led content and promo strategy to connect Rompetrol’s digital message with real-world fueling and drive repeat visits
We used an integrated ambassador-led content and promo strategy to connect Rompetrol’s digital message with real-world fueling and drive repeat visits
We developed an integrated content and media strategy, including a strategic brand ambassador campaign and a customer promo game, to rebuild Rompetrol’s relevance through dynamic, platform-appropriate communication. At its core was a clear performance message, positioning efix as a reliable fuel for everyday driving. By combining digital and offline channels with a strong activation mechanic, we connected brand communication directly to in-station behavior and repeat fueling.
We developed an integrated content and media strategy, including a strategic brand ambassador campaign and a customer promo game, to rebuild Rompetrol’s relevance through dynamic, platform-appropriate communication. At its core was a clear performance message, positioning efix as a reliable fuel for everyday driving. By combining digital and offline channels with a strong activation mechanic, we connected brand communication directly to in-station behavior and repeat fueling.
The Results
Increase in post views
Growth in repeat fueling among game participants
Follower growth
Get started
Ready to scale? Let's make it happen.
Book a free 30 min strategy call and we'll show you how to turn ad spend into real revenue.
Get started
Ready to scale? Let's make it happen.
Book a free 30 min strategy call and we'll show you how to turn ad spend into real revenue.
Get started
Ready to scale? Let's make it happen.
Book a free 30 min strategy call and we'll show you how to turn ad spend into real revenue.