Category
Entertainment
Platforms
Year
2025
Category
Entertainment
Platforms
Year
2025
The Challenge
Hologram Zoo launched as a completely new, unfamiliar category with no physical presence or brand awareness, creating the challenge of building understanding and excitement from zero.
Hologram Zoo launched as a completely new, unfamiliar category with no physical presence or brand awareness, creating the challenge of building understanding and excitement from zero.
When we began working on Hologram Zoo, the project existed only as an idea. There was no physical space, no established brand, and no reference point on the local markets. Hologram Zoo was not just a new attraction, but an entirely new category. A holographic zoo without cages, live animals, or VR equipment was something local audiences had never encountered before. This created a complex challenge: low awareness, high expectations, and a real risk of misunderstanding what the experience actually was.
When we began working on Hologram Zoo, the project existed only as an idea. There was no physical space, no established brand, and no reference point on the local markets. Hologram Zoo was not just a new attraction, but an entirely new category. A holographic zoo without cages, live animals, or VR equipment was something local audiences had never encountered before. This created a complex challenge: low awareness, high expectations, and a real risk of misunderstanding what the experience actually was.
Our Strategy
By presenting Hologram Zoo as an immersive world through clear, emotional storytelling, we built trust and demand that quickly filled the schedule in under two months.
By presenting Hologram Zoo as an immersive world through clear, emotional storytelling, we built trust and demand that quickly filled the schedule in under two months.
We introduced Hologram Zoo not as a product, but as a world to explore. By using simple, human language and experience-led storytelling, we built clarity, trust, and emotional connection across generations. This approach translated quickly into action - interest turned into reservations, and the schedule filled up from the very beginning. From concept to demand - in less than two months.
We introduced Hologram Zoo not as a product, but as a world to explore. By using simple, human language and experience-led storytelling, we built clarity, trust, and emotional connection across generations. This approach translated quickly into action - interest turned into reservations, and the schedule filled up from the very beginning. From concept to demand - in less than two months.
The Results
Impressions in the first month
Post engagements in the first month
Sold tickets in the first month
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Book a free 30 min strategy call and we'll show you how to turn ad spend into real revenue.